The music, propaganda and the No-Do advertising
DOI:
https://doi.org/10.24310/Fotocinema.2019.v0i18.5539Keywords:
Cinematography, Advertising, Propaganda, Image, Music, Audio Branding.Abstract
Already transformed into an artistic discipline of audiovisual communication, music has become an essential tool for advertising and image promotion, sing or advertising concept helping to quickly remember the advertising message which media is interested we keep in mind. For it, cinematography is one of the audiovisual media that benefits the most of the use of music-image binomial as dissemination elements. In this article we will try to explain how the No-Do used one the most used audiovisual techniques currently in the advertising world, the Audio Branding. In this way, we will unreveal those formal resources which, from a musical point of view, they were used for the No-Do promotion on their newspaper mastheads. We will see how the changes in the pictures of such mastheads undergo modifications in pro of the conservation of the soundtrack composed by Manuel Parada de la Puente, being his music the responsible for the durability of the No-Do brand over time.
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