Neurocomunicative Tools in the Documentary Films

Authors

DOI:

https://doi.org/10.24310/Fotocinema.2023.vi27.16183

Keywords:

SCIENCE, CINEMA, FICTION, NEUROCOMMUNICATION, DOCUMENTARY, EMOTIONAL COMMUNICATION

Abstract

The present work intends to carry out an audiovisual and succinct analysis of various works of scientific dissemination similar to the documentary film genre according to the criteria of the ASECIC (Spanish Association of Scientific Film and Image) in order to determine which tools are attributable to neuroscience. communicative and its derivatives are used to interest, retain and instruct their respective audiences. To this end, a literature review from expert sources was carried out to define the type of instruments of this type that are or have been applicable to audiovisual support and the way in which they can be used. Subsequently, the enumerative analysis of the most noteworthy works in terms of the use of neurocommunication techniques within the given sample was carried out. This exhibition was extended to widely distributed digital media, in order to create a narrative line between the first recognized modern documentary (Nanook from the North, Flaherty, 1922) and the news of audiovisual scientific dissemination in traditional media and networks. The conclusion points to the fact that, from the recreational approach -not scientifically strict- adopted by this original documentary, to the diffusion channels with ten-minute pills, it is the promise of leisure or gamification that has led the public to consume and accept the information contained in informative cinema, above any other consideration.

 

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Author Biographies

Almudena Barrientos Báez, UNIVERSITY COMPLUTENSE OF MADRID

Doctor with international mention Cum Laude in Education. Assistant Doctor at the Complutense University of Madrid. She was Director of the Enabling Master's Degree in Teacher Training at the European University of Madrid. Master's Degree in Protocol Management, Production, Organization and Design of Events - COMMUNICATION area - (Univ. Camilo José Cela) and Master's Degree in Tourist Accommodation Management (Univ. Girona). Degree in Tourism (Univ. of La Laguna) and Diploma in Teaching (Univ. Valencia). Her research work is linked directly and also transversally to Neuromarketing, Neurocommunication, Gender, Social Networks, Communication, PR and ICT. Below is a brief curricular review and research published in journals indexed in Scopus, JCR or as Q1 SPI book chapters. Its h-index is 15. It is part of the Project Public audiovisual media before the ecosystem of platforms: management models and evaluation of the reference public value for Spain, (PID2021-122386OB-I00), financed by the MCIN, AEI and FEDER, EU. Ministry of Science and Innovation. IP1 Miguel Túñez and IP2 Francisco Campos. She is part of the research team of the RTVE Chair of the University of Santiago de Compostela on Public Service Media in Europe. https://catedrapsm.com/la-catedra/equipo/ Member of the Research Team: Communication and Education Cabinet. UAB Department of Journalism and Communication Sciences. http://www.gabinetecomunicacionyeducacion.com/es/equipo It is part of the Innovation Project 2022-2023 Innova-Teaching. Project Nº 242 Strategies to promote University-Company communication and promote the labor insertion of students throughout their educational trajectory. She is part of the Chair of Education in Emerging Technologies, Gamification and Artificial Intelligence at the Pablo de Olavide University, in Seville, as a researcher. Promote an integrated system of research, training, information and dissemination activities in Education and Technology (EduEmer).

Sheila Liberal Ormaechea, Universidad Francisco de Vitoria de Madrid

 

Degree in Advertising and Public Relations from the University of Navarra and PhD in Advertising from the Complutense University of Madrid. His areas of specialization are the study of the structure of the advertising system as well as research on consumer behavior. He has several publications, both in scientific journals and in specialized manuals, on teaching-learning methodologies and teaching innovation. She is the author of various papers and articles on the luxury sector, new consumer phenomena and consumer perception of the products and brands in this sector. She is currently a professor and Vice Dean for Research at the Faculty of Communication at the Francisco de Vitoria University.

David Caldevilla Domínguez, UNIVERSITY COMPLUTENSE OF MADRID

Degree and Doctor in Information Sciences (Audiovisual Communication from the U. Complutense). Diploma in Teaching (U. of Zaragoza). Professor at the Faculty of Information Sciences of the UCM. Professor at: U. Complutense, U. Europea de Madrid, IED, ESERP and IPAM (Oporto -Portugal-). 6th Spanish author in works published in the area of ??communication, 13th in cited articles and 20th in citations received from 747 total authors.

Speaker and lecturer in various courses and professor in several own titles (Telemadrid, Walter & Thompson, McCann...). Secretary General of the SEECI (Spanish Society for Ibero-American Communication Studies), of the History of Information Systems (HISIN) and of the “International Forum on Communication and Public Relations” (Forum XXI).

Principal Investigator (PI) of the Complutense Research Group 'Concilium'. Author of more than 90 scientific articles and 6 books: Asturias and La Rioja, a common history, Spielberg's seal, Culture and Public Relations, Public Relations Manual, Public Relations and its foundation and The internal face of business communication. Director of 7 doctoral theses (2 with European mention).

Member of scientific committees in numerous congresses and international scientific journals. Speaker at more than 90 international conferences. Invited signature in various publications and radio Tertuliano. h-index 24.

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Published

2023-07-25

How to Cite

Barrientos Báez, A., Liberal Ormaechea, S. ., & Caldevilla Domínguez, D. (2023). Neurocomunicative Tools in the Documentary Films. Fotocinema. Revista científica De Cine Y fotografía, (27), 193–218. https://doi.org/10.24310/Fotocinema.2023.vi27.16183

Issue

No. 27 (2023): Communication, Dissemination and the Presence of Science in the Media

Section

ARTICLES

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