Rhetoric of expectation

The film Dune as a result of director Denis Villeneuve's ethos

Abstract

The fothcoming movie of director Denis Villeneuve, Dune, has shown an increasing acceptance from several sectors of its potencial audience; in common these sectors manifest approval about the compatibility between the director and the film that is near to come out, especially because of the cinematographic genre it touches. This paper constitutes a study that pretends to answer why unanimous acceptance has created so high expectations and how Villeneuve´s presdiscursive samples that have been broadcasted have guaranteed until now the satisfaction of expected quality standards. This issue is studied from the aristotelian theory on rhetoric ethos and its influence in audience approval; it has been considered the study of some compatible concepts with ethos in order to get accurate conclusions and to make the core of the analized issue clearer: “metafiction” as prediscursive element of diegetic formulation, “interpetive communities” as receivers and constituents of a reference value framework and “pseudo-interactivity” as a process to generate consent and to emphasize author´s ethos . It is concluded primarily that Dune can become the success of metafictional collectivization able to promote an appreciation more centered in the quality of the approach than in the plot.