Orientación Emprendedora e Innovación en Productos. El Efecto Moderador de la Implicación Familiar en la Gestión
DOI:
https://doi.org/10.24310/ejfbejfb.v9i2.5392Palabras clave:
Implicación familiar, Orientación emprendedora, Innovación en productos, Innovación radical, Innovación incrementalResumen
En el presente trabajo se ha analizado, en primer lugar, la relación entre la Orientación emprendedora y la Innovación en productos, Innovación incremental e Innovación radical, y en segundo lugar, el efecto moderador que tiene la Implicación familiar en la gestión de la empresa sobre la relación entre la Orientación emprendedora y la Innovación en productos, Innovación incremental e Innovación radical. Para tal análisis se ha utilizado una muestra de 634 empresas familiares españolas, y los resultados obtenidos han demostrado que la Orientación emprendedora tiene un efecto positivo sobre la Innovación en productos, Innovación incremental e Innovación radical, y además, también han demostrado que la Implicación familiar en la gestión de la empresa tiene un efecto moderador en dichas relaciones, de tal forma que las empresas familiares con mayor Implicación familiar en la gestión reducen el efecto de la Orientación emprendedora sobre la Innovación en productos, Innovación incremental e Innovación radical.
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