The DirCom in organizations

Progress and Prospects

Authors

  • Lillian Zapata Revista Imagen y Comunicación Peru

DOI:

https://doi.org/10.24310/Idiseno.2013.v8i.12600

Keywords:

organizations, corporate communications, DirCom, strategist, management

Abstract

More strategist and less technical, more valued and present executive level in organizations, and is accentuated DirCom presence in enterprises and institutions according to studies published in 2012 in Europe. Given this scenario, Joan Costa, great promoter DirCom model, evaluates the progress of this professional and reaffirms its concept in relation to its essence: a strategist who leads change of holistic and integrated approach to image and communication.

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Author Biography

Lillian Zapata, Revista Imagen y Comunicación

Lillian Zapata es redactora jefe de la revista Imagen y Comunicación, Lima diciembre 2012.

Published

2013-04-07

How to Cite

Zapata, L. (2013). The DirCom in organizations: Progress and Prospects. I+Diseño. Revista Científica De Investigación Y Desarrollo En Diseño, 8, 60–66. https://doi.org/10.24310/Idiseno.2013.v8i.12600

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Section

Articles