Mediterranean design?

From food design to agrindustrial design for the redevelopment of agricultural activities and territorial contexts

Authors

  • Marinella Ferrara Politecnico di Milano, Dipartimento INDACO, unità di ricerca AdvanceDesign. Italy

DOI:

https://doi.org/10.24310/Idiseno.2011.v6i.12635

Keywords:

Food design, Agrindustrial design, local identity, territory, globalization, Mediterranean design

Abstract

This article proposes a broad reflection on the role that food and agrindustrial design play nowadays as a starting point for regeneration processes of the local contexts and sustainable development of economic activities at the local level. The culture of design, using the tools of visual communication, of product and strategic design, starts a virtuous cycle between product and territory. The reported cases are about experiences of projects developed in the Mediterranean context.

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References

RITZER, G. Il mondo alla McDonald's, il Mulino, Bologna 1997.

FERRARA, M. "Planeta: la Sicilia dei vini", in Trapani, V. (a cura di), Strategie del design per il Mediterraneo. Sicilia: risorse e territorio, Flaccovio, Palermo 2004.

CALVERA, A. "Diseño mediterráneo", in Etapes, Gustavo Gili, Barcellona maggio-2011.

FLAQUER, B. Ametlla de Mallorca [Conferencia Il Design nello sviluppo dei paesi del Mediterraneo], Design Hub, Barcelona 08.04.2011.

Published

2011-10-02

How to Cite

Ferrara, M. (2011). Mediterranean design? From food design to agrindustrial design for the redevelopment of agricultural activities and territorial contexts. I+Diseño. Revista Científica De Investigación Y Desarrollo En Diseño, 6, 21–27. https://doi.org/10.24310/Idiseno.2011.v6i.12635

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Articles