Visual identity and poetic places

Abstract

The new social and cultural realities originated by the globalization constitute challenges to communication design, demanding a systematic intervention in the creation of dynamics that assume themselves as access bridges to the intelligibility of the intangible cultural heritage. Acting in the public space, a privileged place for the fruition of this heritage, design will increment the visual identity of the city and the cultural identity of its inhabitants, through the reinforcement of the place’s spirit and the enhancement of its most genuine characteristics, on a historical ambit, as well as cultural and living.