Cartography of the audiovisual landscape at the beginning of the 21st century. Disney, a global media empire
DOI:
https://doi.org/10.24310/Eviternare.v0i0.8225Keywords:
Disney; Lucasfilm; Pixar; Marvel; Cinema; Visual CultureAbstract
The main objective of this study is to analyse the changes that has taken the cinema to be transformed into hypercinema. We have attended to a transformation of the exclusive screen to the global screen, to a metaphorical death of cinema, taking part into the transformation process of hypermodernity, not even leaving alone the concepts of cinephilia and/or ciemania and arising the need of a new methodology that framework such approach.The concept of “hypercine” is born into the second modernity and it has affected the process of technification that society has overcome. We are going to take over an analysis of contemporary cinema as a form of art immersed in a spiral of marketing strategy predominantly ending with the study of the “hyperspectator” and the core idea as a base for “hypercine”. As a real witness of this theory we are going to use The Walt Disney Company because it offers us the point of view of “hypermodern” media enterprise, due to its style of leadership based on intermedial synergism as well as the creation of “transmedia storytelling” into the framework of cultural atmosphere and arts? world.
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