Peter Behrens and the face of modern industry
DOI:
https://doi.org/10.24310/Eviternare.v0i6.8023Keywords:
Corporate Identity; Total work of art; Gesamtkunstwerk; Industrial Design; Graphic Design; Publicity; Peter Behrens; ArchitectureAbstract
Behrens' work for AEG not only gave rise to the so-called first corporate identity of a company, but also made it a fundamental part of the modernising axis of industry at the beginning of the 20th century. This article uses a few examples to approach the analysis of the connections between the modern and the classical in Behrens' proposals, building a thread that explores overcoming the problems of his time, sometimes through the adaptation and reinterpretation of elements and concepts from other eras.
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