Los NFT y su incorporación al mercado del arte español: el caso de artistas contemporáneos participantes en ARCO Madrid

Jose Luis Guijarro Alonso

doi:10.24310/ba.44.2023.16295

Authors

Jose Luis Guijarro Alonso Universidad Nebrija Spain

DOI:

https://doi.org/10.24310/ba.44.2023.16295

Keywords:

Art market, Visual arts, Digital art, NFT, Artists

Abstract

Since their spectacular appearance in the art system in 2021, non-fungible tokens or NFT have attracted the attention of researchers in the field of art history, the art market and social sciences, as well as of every agent within the art system. This article studies the relationships with NFTs of a group of Spanish visual artists participating in the ARCO Madrid fair in 2020, that is, the last edition before its irruption in 2021 into the art market. Thus, through the formulation of an online survey conducted in 2023, the impact of the advent of this technology on their artistic practice is analyzed. The results provide both qualitative and quantitative information that demonstrate the still low penetration of NFT in 2023 among the selected group of artists and explores the main barriers that hinder the incorporation of this technology in their work.

Downloads

Download data is not yet available.

Metrics

Metrics Loading ...

References

ALAMINOS, Antonio y CASTEJÓN, Juan Luis (2006), Elaboración, análisis e interpretación de encuestas, cuestionarios y escalas de opinión, Universidad de Alicante.

ARTPRICE (2021), The Contemporary art market report 2021. Artprice. En: <https://es.artprice.com/artprice-reports/pdf/gmac/the-contemporary-art-market-report-2021.pdf> (fecha de consulta: 24-02-2023).

ARTPRICE (2022), The Art Market in 2021. Artprice. En: <https://es.artprice.com/artprice-reports/pdf/rama/the-art-market-in-2021.pdf> (fecha de consulta: 24-02-2023).

BETETA MARTÍN, Yolanda (2013), «El desafío de las artistas contemporáneas. Una aproximación a la presencia de las creadoras en las ferias de arte contemporáneo. El caso de ARCO», Investigaciones Feministas, 4, pp. 49-65.

BORRI, Nicola, YUKUN Liu y TSYVINSKI, Aleh (2022), «The Economics of Non-Fungible Tokens». En: <http://dx.doi.org/10.2139/ssrn.4052045>.

BURNS, Robert B. (2000), Introduction to Research Methods, Sage Publications, Londres.

CHALMERS, Dominic et al (2022), «Beyond the bubble: Will NFTs and digital proof of ownership empower creative industry entrepreneurs?», Journal of Business Venturing Insights, vol. 17, p. e00309. https://doi.org/10.1016/j.jbvi.2022.e00309.

CHOHAN, Usman W (2021), «Non-Fungible Tokens: Blockchains, Scarcity, and Value», Critical Blockchain Research Initiative (CBRI) Working Papers. http://dx.doi.org/10.2139/ssrn.3822743.

COLLIS, Jill y HUSSEY, Roger (2003), Business research: a practical guide for undergraduate and postgraduate students, Palgrave MacMillan, Basingstoke.

CUESTA VALERA, Salomé, FERNÁNDEZ VALDÉS, Paula y MUÑOZ VIÑAS, Salvador (2021), «NFT y arte digital: nuevas posibilidades para el consumo, la difusión y preservación de obras de arte contemporáneo», GONZÁLEZ DÍAZ, Paloma y GARCÍA MÉNDEZ, Andrea (coords.), En los límites de lo posible: arte, ciencia y tecnología, Artnodes, n.º 28. https://doi.org/10.7238/artnodes.v0i28.386317.

DE MARCHIS, Giorgio P. (2012), «La validez externa de las encuestas en la ‘web’. Amenazas y su control», en Estudios sobre el mensaje periodístico, 18 (número especial), 263. https://doi.org/10.5209/rev_ESMP.2012.v18.40980.

HISCOX (2022), Hiscox Online Art Trade Report 2021. Part One. Hiscox. En. <https://www.hiscox.co.uk/online-art-trade-report> (fecha de consulta: 24-02-2023).

JHALA, Kabir (2021), «WTAF? Beeple NFT work sells for astonishing $69.3m at Christie’s after flurry of last-minute bids nearly crashes website», en The Art Newspaper, 11 marzo. En: <https://www.theartnewspaper.com/2021/03/11/wtaf-beeple-nft-work-sells-for-astonishing-dollar693m-at-christies-after-flurry-of-last-minute-bids-nearly-crashes-website> (fecha de consulta: 24-02-2023).

JHALA, Kabir (2023), «Is an influx of Latin American collectors turning Madrid into de art world’s next Miami?», en The Art Newspaper, 23 febrero. En:

<https://www.theartnewspaper.com/2023/02/21/is-an-influx-of-latin-american-collectors-turning-madrid-into-the-art-worlds-new-miami> (fecha de consulta: 24-02-2023).

KUGLER, Logan (2021), «Non-fungible tokens and the future of art», Communications of the ACM, vol. 64, n.º 9, pp. 19-20. https://doi.org/10.1145/3474355.

LANGEDIJK, Bonnie (2022), «Eva Langret. The Director of Frieze On Curation, NFTs and the Danger of Trends», Hurs Magazine, 19 abril. En: <https://hurs-official.com/home/hur-conversations/eva-langret> (fecha de consulta: 10-06-2023).

MASON, Jennifer (2006), Qualitative Researching, Sage Publications, Londres.

MAY, Tim (2001), Social Research. Issues, methods and process, Open University Press, Buckingham.

MCANDREW, Clare (2022), The Art Market 2022, Art Basel & UBS. En: <https://www.artbasel.com/about/initiatives/the-art-market> (fecha de consulta: 24-02-2023).

MCANDREW, Clare (2023), The Art Market 2023, Art Basel & UBS. En: <https://theartmarket.artbasel.com/download/The-Art-Basel-and-UBS-Art-Market-Report-2023.pdf> (fecha de consulta: 10-06-2023).

MCCOY, Kevin (2022), «Art and NFTs: Past and Future», en Colum. JL & Arts, 2021, n.º 45, pp. 353-360.

MEDINA AMORES, María y MEDINA, Miguel Ángel (2022), «El arte NFT y su irrupción en el mercado del arte», Boletín de Arte, n.º 43, pp. 207-220. https://doi: 10.24310/BoLArte.2022.vi43.14377.

PAUL, Christiane (2016), «Introduction: From Digital to Post-Digital-Evolutions of an Art Form. A companion to digital art», en PAUL, Christiane (ed.), A Companion to digital art, John Wiley & Sons Inc., Chichester, pp. 1-19.

PAWELZIK, Leon y THIES, Ferdinand (2022), «Selling digital art for millions-a qualitative analysis of NFT art marketplaces», en ECIS 2022 Research Papers.

PETTERSON, Anders (2014), «Value, Risk, and the Contemporary art ecosystem», en DEMPSTER, Anna M, Risk and Uncertainty in the Art World, Bloomsbury, Londres, pp. 67-86.

PRADA, Juan Martín (2023), Teoría del arte y cultura digital, Ediciones Akal, Madrid.

RADERMECKER, Anne Sophie y GINSBURGH, Victor (2023), «Questioning de NFT ‘Revolution’ within the Art Ecosystem», Arts 12, n.º 25. https://doi.org/10.3390/arts12010025.

ROBSON, Colin (1997), Real World Research: A Resource for Social Scientists and Practitioner Researchers, Blackwell Publishers, Oxford.

VALEONTI, Foteini et al. (2021), «Crypto collectibles, museum funding and OpenGLAM: challenges, opportunities and the potential of Non-Fungible Tokens (NFTs)», en Applied Sciences, vol. 11, n.º 21, p. 9931. https://doi.org/10.3390/app11219931.

YOGEV, Tamar y GRUND, Thomas (2012), «Network dynamics and market structure: The case of art fairs», Sociological Focus, vol. 45, n.º 1, pp. 23-40.