Female talent in Raymond Loewy's companies: The importance of Betty Reese, Audrey Moore Hodges, and Helen Dryden
DOI:
https://doi.org/10.24310/idiseo.20.2025.21809Keywords:
Industrial Design, Advertising, Raymond Loewy, Betty Reese, Helen Dryden, Audrey Moore HodgesAbstract
Throughout Raymond Loewy's long career, and among all his collaborators, it is worth highlighting the role played by Elizabeth Reese, who became his director of advertising and image and eventually became Loewy's partner. Audrey Moore Hodges and Helen Dryden, designers who took the reins of the Studebaker designs, one of the most recognized works in the designer's entire oeuvre, stand out.
In order to better understand Loewy himself, and to recognize and acknowledge the merits of those who helped him achieve such heights of recognition and popularity, we seek to recover the memory of these three figures who had such an influence on the company in the fields of advertising, communication, and design. These female talents played a key role over the years and were recognized by the great French-American designer by granting them important roles within his companies.
Downloads
Metrics
Publication Facts
Reviewer profiles N/A
Author statements
Indexed in
-
—
- Editor & editorial board
- profiles
- Academic society
- N/A
- Publisher
- Universidad de Málaga
To learn about these publication facts, click 
PF is maintained by the Public Knowledge Project
References
WALL, John (2018). Streamliner: Raymond Loewy and Image-making in the Age of American Industrial Design. Baltimore, Johns Hopkins University Press, pp. 98-102; p. 98.
AAVV. Industrial Design, Vol. 7, F&W Publications Inc., 1960, p. 75.
SZERLIP, B. Alexandra. The man who designed the future: Norman Bel Geddes and the invention of twentieth-century America. Brooklyn, Melville House, 2016, p. 313.
LOEWY, R. (2002). Never leave well enough alone. Baltimore, Johns Hopkins University Press, p. 246.
WALL, John (2018). Streamliner: Raymond Loewy and Image-making in the Age of American Industrial Design. Baltimore, Johns Hopkins University Press, pp. 98-102.
LOEWY, R. (2002). Never leave well enough alone. Baltimore, Johns Hopkins University Press, p. 241.
WALL, John (2018). Streamliner: Raymond Loewy and Image-making in the Age of American Industrial Design. Baltimore, Johns Hopkins University Press, p. 100.
CLARKE, A.J. (2021). Victor Papanek: Designer for the Real World. Cambridge, Massachusetts, The MIT Press, p. 23.
WALL, John (2018). Streamliner: Raymond Loewy and Image-making in the Age of American Industrial Design. Baltimore, Johns Hopkins University Press, p. 217.
SAHRE, Paul. Leisurama Now: The Beach House for everyone 1964-. Nueva York, Princeton Architectural Press, 2008, p. 177.
AAVV. "Industrial Design" Vol. 8, F&W Publications Inc., 1961.
CLARKE, A.J. (2021). Victor Papanek: Designer for the Real World. Cambridge, Massachusetts, The MIT Press, p. 23.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Pablo Camarasa Balaguer, Fran Silvestre
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Aquellos autores/as que tengan publicaciones con esta revista, aceptan los términos siguientes:- Los autores/as conservarán sus derechos de autor y garantizarán a la revista el derecho de primera publicación de su obra, el cuál estará simultáneamente sujeto a la Licencia de reconocimiento de Creative Commons que permite a terceros compartir la obra siempre que se indique su autor y su primera publicación esta revista.
- Los autores/as podrán adoptar otros acuerdos de licencia no exclusiva de distribución de la versión de la obra publicada (p. ej.: depositarla en un archivo telemático institucional o publicarla en un volumen monográfico) siempre que se indique la publicación inicial en esta revista.
- Se permite y recomienda a los autores/as difundir su obra a través de Internet (p. ej.: en archivos telemáticos institucionales o en su página web) antes y durante el proceso de envío, lo cual puede producir intercambios interesantes y aumentar las citas de la obra publicada. (Véase El efecto del acceso abierto).
14.png)
