Design Thinking: Innovation and protection of ideas
DOI:
https://doi.org/10.24310/Idiseno.2021.v16i.13084Keywords:
Design Thinking, property rights, digital technology, methodologyAbstract
From a Design Thinking approach, this article aims to explain how creative processes in organizations, expressed within a context of the effervescence of property rights, require the formulation of more rigorous methods of obtaining and evaluating the information, which allow the mitigation of asymmetric effects and loss of efficiency and effectiveness of the efforts made by companies. Three possible interventions are analyzed so that the creative process generates valuable know-how. Ideas can receive organized treatment during the initial phases: guidance of creative thinking, use of technology through digital registry tools, and sustainable business strategies focused on human behavior. It is concluded that starting from a design thinking requires systematizing and incorporating greater rigor in the creative process to facilitate the registration processes of property rights over an original product of the organization.
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