Design in Lifestyles as a tool for Innovation

Abstract

Our environment is moving at an accelerated pace, dragging us towards a path where it seems impossible to find a moment to rest, where it doesn't even seem possible to breathe and yet constant changes are constantly occurring that are shaping our future without being able to do anything to avoid it, or maybe we can?

In this article I am going to present my doctoral thesis project whose object is based on the understanding of the constant evolution of the market, focusing on the concept of lifestyles, this being an important focus of innovation, where design plays a fundamental role in translating the continuous needs of users into successful products/services for organisations.