Walter Dorwin Teague: Pioneer of the corporative identity
DOI:
https://doi.org/10.24310/Idiseno.2021.v16i.12386Keywords:
Industrial Design, Architecture, Identity, Company, United StatesAbstract
The consolidation of the figure of the industrial designer in the United States during the central decades of the 20th century is closely linked to the appearance of great brands and their identity. American designers specialized and shaped a new profession, they launched a shared and multidisciplinary intelligence and they were pioneers in blurring the boundaries between creative disciplines and in making them an important part of companies. It is a valuable model of transformation and adaptability from which conclusions and parallelisms can be drawn with the current era. This article focuses on the figure of the designer Walter Dorwin Teague, who guided by the intuition of beauty influenced American industry from the 1920s, giving it a necessary identity for its perpetuation over time. Some of his most influential works are exposed in this text in order to assess the impact that this professional caused while he was active and to become aware of the rich legacy left for posterity.
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