One Hundred Years of Passion with Innovation in Car Design: Alfa Romeo 1910-2010 Sebastián García

Authors

  • Sebastián García Garrido Universidad de Málaga Spain

DOI:

https://doi.org/10.24310/Idiseno.2010.v2i.12694

Keywords:

Car design, car aesthetics, innovation in car design, aerodynamic design, underwater design for roads, self-concept in car design, brand identity

Abstract

A quarter of a century after the first vehicles appeared and the boost provided by the futuristic movement are key elements for the creation of a company with an idea of car design completely independent from that of animal-drawn vehicles. From that moment on, power, speed and innovative design made up a triad defi ning Alfa Romeo’s natal identity; three natural features that give way to a fourth essence which, in turn, guides each of the three and gets them together in passion. This article compiles the great achievements supplied by the brand to aerodynamic and aesthetic innovation in current car design.

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Published

2010-06-06

How to Cite

García Garrido, S. (2010). One Hundred Years of Passion with Innovation in Car Design: Alfa Romeo 1910-2010 Sebastián García. I+Diseño. Revista Científica De Investigación Y Desarrollo En Diseño, 2, 23–38. https://doi.org/10.24310/Idiseno.2010.v2i.12694

Issue

Section

Research