Thoughts from DESIGNO-patagonia

Abstract

In our professional work, 'design' is the search for a poetic configuration of functional objects through (mostly) local resources. But, of course, this is a synthesis, since product design involves an interesting variety of intermingled activities, among which are technological (that it is manufacturable), cost (that it is saleable), aesthetic (that it pleases and we like it), logistical, etc. The question of "design in Argentina" is no longer elusive: it would be irresponsible to give an opinion as it would quickly err on the side of simplism or unfair generalisation. In this globalised world there are no longer borders, there are designers from here who design for abroad at a very high level, there are very good designs and Argentine designers in the most diverse areas and places. What can be said is that industrial design is directly related to the reality of national production, which, as we well know, for years has been focused on economies of scale within which industry is not the most important.