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Rubén Méndez Reátegui
PUCE
Perú
https://orcid.org/0000-0001-8702-5021
Amparo Álvarez Meythaler
Ecuador
https://orcid.org/0000-0003-2242-4923
Vol. 16 (2021), Artículos académico-científicos, Páginas 61-70
DOI: https://doi.org/10.24310/Idiseno.2021.v16i.13084
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Resumen

Desde un enfoque de Design Thinking, este artículo pretende explicar cómo los procesos creativos en las organizaciones, expresados en un contexto de efervescencia de los derechos de propiedad, requieren la formulación de métodos más rigurosos de obtención y evaluación de la información, que permitan mitigar los efectos asimétricos y la pérdida de eficiencia y eficacia de los esfuerzos realizados por las empresas. Se analizan tres posibles intervenciones para que el proceso creativo genere conocimientos valiosos. Las ideas pueden patentarse durante las fases iniciales: orientación del pensamiento creativo, uso de la tecnología a través de herramientas de registro digital y estrategias empresariales sostenibles centradas en el comportamiento humano. Se concluye que partir de un pensamiento de diseño requiere sistematizar e incorporar mayor rigor en el proceso creativo para facilitar los procesos de registro de derechos de propiedad sobre un producto original de la organización. 


A partire da un approccio di Design Thinking, questo articolo mira a spiegare come i processi creativi nelle organizzazioni, espressi in un contesto di effervescenza dei diritti di proprietà, richiedono la formulazione di metodi più rigorosi per ottenere e valutare le informazioni, che permettono l’attenuazione degli effetti asimmetrici e la perdita di efficienza ed efficacia degli sforzi fatti dalle aziende. Si analizzano tre possibili interventi affinché il processo creativo generi un prezioso know-how. Le idee possono ricevere un trattamento organizzato durante le fasi iniziali: guida del pensie­ro creativo, uso della tecnologia attraverso strumenti di registro digitale, e strategie aziendali sostenibili focalizzate sul comportamento umano. Si conclude che partire da un pensiero progettuale richiede la sistematizzazione e l’incorporazione di un mag­gior rigore nel processo creativo per facilitare i processi di registrazione dei diritti di proprietà su un prodotto originale dell’organizzazione.

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