Modelización de la Firma del Protocolo Mediante PLS-SEM y Aplicación de la Teoría de la Conducta Planeada
DOI:
https://doi.org/10.24310/ejfbejfb.v8i2.5567Palabras clave:
Empresa familiar, Protocolo, Teoría del comportamientoResumen
El artículo analiza los factores que influyen en la familia empresaria a la hora de abordar un protocolo familiar. Aplica la teoría de la conducta planeada y mediante ecuaciones estructurales (PLS-SEM) analiza los datos recabados a 98 integrantes de empresa familiares procedentes de Córdoba, España. La investigación persigue explicar como la intención de iniciar el proceso de firma de un protocolo en la empresa familiar está moderada por su factibilidad, que a su vez viene influenciada por el deseo de alcanzar el pacto y la utilidad percibida en ello. Los resultados confirman las hipótesis de investigación planteadas y abren líneas de investigación futuras que permiten replicar el modelo considerando variables moderadoras en la modelización (etapa generacional, etc)
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