Exploring Cultural Conservatism in Moroccan Family Businesses: Implications for Strategic Behaviors and Organizational Dynamics

Hamza Nidaazzi; Hind Hourmat-Allah

doi:10.24310/ejfb.14.1.2024.17285

Autores/as

Hamza Nidaazzi Cadi Ayyad University, Marrakech, Marruecos https://orcid.org/0000-0001-9780-3448
Hind Hourmat-Allah Cadi Ayyad University, Marrakech, Marruecos https://orcid.org/0009-0004-9048-6119

DOI:

https://doi.org/10.24310/ejfb.14.1.2024.17285

Palabras clave:

Empresa familiar, Conservatismo cultural, Marruecos, Metodología GIOIA, Comportamiento estratégico

Agencias: No

Resumen

Este artículo explora el conservatismo cultural de las empresas familiares en Marruecos y sus implicaciones para los comportamientos estratégicos y organizacionales. Basándose en la metodología Gioia, se recopilaron datos cualitativos de doce empresas familiares marroquíes que representan diversas industrias, tamaños, generaciones y ubicaciones. Los hallazgos revelan que el conservatismo cultural en las empresas familiares marroquíes se caracteriza por una cultura colectiva que promueve la solidaridad, la coordinación interna y límites borrosos entre la familia y el trabajo. Prevalece una cultura de conformidad, que conduce a una mayor estabilidad de las relaciones y a una visión y valores compartidos dentro de las empresas familiares. Además, la cultura de la conservación enfatiza la protección de la identidad, la preservación de la tradición y la continuidad del control familiar. Estas características culturales moldean las decisiones estratégicas y los comportamientos de las empresas familiares, contribuyendo a su ventaja competitiva única. Este artículo destaca la importancia de equilibrar la tradición con la adaptación para lograr un desempeño sostenible en las empresas familiares. Los hallazgos ofrecen información valiosa para los profesionales y académicos interesados en comprender el impacto del conservatismo cultural en las empresas familiares en el contexto marroquí. Recomendamos realizar más investigaciones para validar cuantitativamente los hallazgos y explorar el papel de otras partes interesadas en las empresas familiares.

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