Filantropía y Responsabilidad Social Corporativa en Familias Empresarias: Prácticas, Gobernanza y Dinámicas Intergeneracionales
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https://doi.org/10.24310/ejfb.15.2.2025.19623Palabras clave:
Familia empresaria, Filantropía, Responsabilidad social corporativa, Gobernanza, Valores intergeneracionalesResumen
Este estudio explora cómo las familias empresarias llevan a cabo e interrelacionan la filantropía y la responsabilidad social corporativa (RSC), yendo más allá de las perspectivas centradas en la empresa para enfocarse en la familia como un actor cívico y emprendedor. A partir de un estudio de casos múltiples de familias empresarias canadienses, identificamos la filantropía y la RSC como prácticas complementarias moldeadas por la identidad, la gobernanza y los valores intergeneracionales. Los hallazgos revelan una transición de un compromiso basado en la reciprocidad hacia una innovación social de carácter emprendedor, apoyada por mecanismos de gobernanza que incluyen la toma de decisiones, el seguimiento, las alianzas y la narración de historias. La filantropía ofrece flexibilidad para abordar necesidades urgentes, mientras que la RSC incorpora objetivos éticos y sostenibles en las operaciones empresariales. En conjunto, estas prácticas fomentan el valor social y la alineación estratégica. El estudio contribuye a la teoría al tender puentes entre la riqueza socioemocional y la gobernanza relacional, al realizar cinco proposiciones para investigaciones futuras.
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