Generative Artificial Intelligence in the Creative Process and Design Concept Development
DOI:
https://doi.org/10.24310/umatica.2023.v5i6.17153Keywords:
Generative artificial intelligence, Instructions - keywords (prompts), Product design, Learning algorithm, Creative process.Abstract
The presence of Artificial Intelligence has become increasingly common in the professional field of designers. This technology stands out for its efficiency and capability, surpassing specialists expectations during their creative process. In this article, we review the achievements obtained during the concept generation for academic design projects using different generative platforms for text and image by artificial intelligence. At the Center for Industrial Design Research (CIDI) of the National Autonomous University of Mexico, these generative image systems were used in two courses, yielding favorable basic results in formal and aesthetic configuration. These results served as the foundation for developing a methodology, scope, and guidelines to achieve image generation through the automatic training of an artificial intelligence based on language and conversation models.
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