Culturalization: The Geopolitical and Cultural Dimension of Game Content

Abstract

While most game publishers are well aware of standard localisation practices, far fewer are familiar with the notion of culturalisation, the process by which content is further adapted for a broader, diverse audience. However, unlike localisation which is usually perceived as a production step that takes place later in the development cycle, culturalisation is a holistic modus operandi for global game design, development and distribution that starts at the beginning of the project. While content creators must remain true to their game’s vision, they must increasingly account for the multicultural and politically volatile markets in order to maximize the global reach of their game titles.