Maskom at the Soho Caixabank Theater, an essay in visual rhetoric
DOI:
https://doi.org/10.24310/Umatica.2021.v3i4.13885Keywords:
Narita, Teatro, Campaña publicitaria, Soho, Imagen, Metáfora, Retórica VisualAbstract
The illustrations created for the advertising campaign of the Maskom brand for Teatro Soho Caixabank, is the objective of this visual essay exercise, A collection of visual rhetorics, composed through the combination of edible elements transformed, scaled and reinterpreted based on the story of the theater, through the selection of a set of representative works.
Maskom Supermercados is a historic franchise in Malaga that, as a sponsor, advertises itself on the theater’s social networks through these images that make two brands from very different fields coexist –the agri-food sector and the cultural sector– while still offering a demanding content, in its graphic development and conceptual approach, and entertaining. This graphic proposal developed by Narita Estudio brings together, under the title “History of the Theater” twelve illustrations as a set of metaphors, ellipsis and visual rhetoric games.
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García Alarcón, A., y Brihuega, J. (2016). Arte vs Publicidad. (Re)visiones críticas desde el arte actual. Zaragoza: Prensas de la Universidad de Zaragoza.
Jardí, E. (2012) Pensar con imágenes. Barcelona: Editorial Gustavo Gili.
Vitta, M. (2003). El sistema de las imágenes. Estética de las representaciones cotidianas. Barcelona: Ediciones Paidós Ibérica.
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