Mexico’s indoor fitness sector by 2022: analysis from its different regions

Abstract

The objective of the study is to analyze, compare and reflect on the fitness sector in the interior of Mexico, from different locations located in four of its regions. The study replicates in the Mexican context the methodology of Fitness Trends From Around the Globe and was developed in five stages, adapting the methodology to Spanish and local culture, selection of the participating states and the association with university professionals in the area, analysis of the fitness trends of the national and participating states, analysis of the local contexts, and integration of the final document. In 11 trends, the five main fitness trends in the states, exercise and weight loss programs, functional training, multidisciplinary teams are incorporated together, adaptation of post-pandemic services, personal training, outdoor fitness activities, bodyweight training, online training, strength training, exercise apps and exercise programs to combat childhood obesity. It is expected to strengthen this collaboration to improve the design, expand the application and innovate in the analysis models, elements that would allow observing and responding to the changes in the fitness sector in Mexico and the particularities of its regions, and thereby provide competitive advantages to the sector.