Configuración mística velada de recursos operativos ágiles para la rentabilidad en empresas familiares de Pakistán
DOI:
https://doi.org/10.24310/ejfb.13.2.2023.15311Palabras clave:
Metodología Giogia, Abducción, Empresas familiares, Recursos operativos ágiles, RentabilidadResumen
Los recursos funcionan como un arma que a menudo facilita el rendimiento sostenible de las empresas en un mercado empresarial volátil. Pocos estudios han enfocado los recursos operativos ágiles que impulsan la rentabilidad de las empresas familiares. El objetivo de este artículo es mostrar el papel oculto de los recursos operativos ágiles de los propietarios de empresas que aceleran la rentabilidad de las empresas familiares para garantizar la sostenibilidad de las empresas. Esta investigación se basa en una perspectiva relativista e interpretativa a nivel mundial. Para la recopilación de datos, se utiliza un muestreo intencional/judicial. Durante las entrevistas, se emplea un cuestionario abierto (guía de entrevistas) junto con observaciones. Se ha utilizado una investigación abductiva acompañada de la metodología de Gioia para ampliar los temas de discusión. Los resultados indicaron que la propensión a las relaciones, los recursos reputacionales, los recursos religiosos, las habilidades blandas ágiles, la eficiencia y excelencia en el rendimiento son recursos intangibles ágiles ocultos que facilitan la rentabilidad de las empresas familiares. Este artículo propuso un marco conceptual que guía a las empresas familiares para lograr rentabilidad. El marco propuesto contribuye a la literatura actual sobre empresas familiares al examinar el papel místico de los recursos ágiles y recomendar a los profesionales pulir estos recursos que ayudan a mejorar la rentabilidad, lo que lleva a la sostenibilidad de las empresas familiares.
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