Fracasos de las alianzas internacionales en el contexto de la internacionalización de las pequeñas y medianas empresas familiares
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https://doi.org/10.24310/ejfbejfb.vi.15154Palabras clave:
Fracaso, PYMEs familiares, Alianzas internacionales, Internacionalización, Objetivos familiares, SEWResumen
Este estudio tiene como objetivo abordar la cuestión de por qué fracasan los esfuerzos de las Pequeñas y Medianas Empresas familiares (PYMEs familiares) para desarrollar alianzas internacionales. En particular, se basa en la teoría de la red de internacionalización y la perspectiva SEW y explora cómo la interpretación de los gerentes familiares sobre el comportamiento de los socios internacionales potenciales puede conducir al fracaso del intento de desarrollar una asociación internacional en el contexto de la internacionalización de las PYMEs familiares. Para ello, lleva a cabo un estudio de caso múltiple de cuatro PYMEs familiares griegas internacionalizadas en el sector de alimentos y bebidas. Los hallazgos sugieren que los gerentes familiares establecen criterios estrictos con respecto a sus expectativas sobre el comportamiento de los socios internacionales al evaluar a los socios internacionales potenciales, que surgen del esfuerzo de los gerentes familiares para cumplir con los objetivos familiares (por ejemplo, la preservación de la armonía familiar y la reputación familiar), y revelan que la prioridad de los gerentes familiares en el cumplimiento de las metas familiares puede dificultar el proceso de desarrollo de alianzas internacionales. Estos hallazgos se basan en la literatura limitada, pero importante, de las PYMEs familiares sobre los fracasos de las asociaciones internacionales y enriquecen las teorías de redes anteriores sobre la internacionalización de las PYMEs familiares.
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