The Competitive Advantages of Multi-Family Offices over Banks in Serving Wealthy Clients in Poland

Magdalena Kozinska

doi:10.24310/ejfbejfb.v11i2.11961

Autores/as

Magdalena Kozinska Warsaw School of Economics, Poland Polonia https://orcid.org/0000-0001-8767-6545

DOI:

https://doi.org/10.24310/ejfbejfb.v11i2.11961

Palabras clave:

Oficina multifamiliar, Patrimonio, Sector bancario, Servicios para clientes adinerados, Ventajas competitivas, Particulares con patrimonios muy elevados

Resumen

En Polonia, los principales actores en el servicio a los clientes adinerados son los bancos. Sin embargo, el número de Family office multifamiliares (MFOs) ha aumentado notablemente, lo que plantea la cuestión de si pueden convertirse en verdaderos competidores de las divisiones de banca privada. Por ello, en este artículo se analiza el perfil de actividad de las oficinas multifamiliares y de la banca privada en Polonia. Además, una encuesta realizada a las MFOs permitió evaluar su posición competitiva percibida. El nivel de desarrollo de las MFOs en Polonia es bajo y su mercado está en sus inicios. Sin embargo, las MFO que operan en Polonia son considerablemente más flexibles que los bancos que operan en el ámbito de la banca privada.

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