Effects of tourism on the attitude towards the superiority of social and cultural values of someone's own nationality
DOI:
https://doi.org/10.24310/espsiescpsi.vi2.13430Keywords:
Tourism, attitude change, social comparation, Socical Identity TheoryAbstract
The aim of this research is to examine if a touristic experience is able to modify the attitudes of tourists towards the superiority of social and cultural values of their own nationality, expecting that after the trip the attitude towards the superiority of the aforesaid values were less marked. So as to reach this aim, a quasi-experimental design with a non equivalent group control was used. The travelling group consisted of 97 subjects, while the control group was made up of 79 subjects . A measurement was accomplished befare and after the trip occured. The findings showed that, after the touristic experience, negative changes in the measured attitudes were detected; the individuals developed a more emphasized attitude towards the superiority of the measured values. The results are analyzed in the light of the Social Identity Theory, which seems to be a valid theory when explaining the changes of attitudes in this context.
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