An approach to patronymic names as a resource for familiness and as a variable for family business identification


  • Fernando Olivares-Delgado Chair of Family Business, University of Alicante, Alicante, Spain Spain
  • Alberto Pinillos-Laffón Department of Communication and Social Psychology, University of Alicante, Alicante, Spain Spain
  • María Teresa Benlloch-Osuna Department of Communication Sciences, University Jaume I, Castellón, Spain Spain



Corporate naming, Brand name, Patronymic trade mark, Family name firm, Family brand, Company name


This paper aims to hint at a theory of family business naming. Besides, it puts forward two kinds of practical proposals. The former intends to integrate the patronymic name as an intangible resource for corporate brand management, in addition to family branding and familiness. The latter proposals aim at including the patronymic company name in Spanish as a variable in research methods on family business identification.


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How to Cite

Olivares-Delgado, F., Pinillos-Laffón, A., & Benlloch-Osuna, M. T. (2016). An approach to patronymic names as a resource for familiness and as a variable for family business identification. European Journal of Family Business, 6(1).



Research article