An approach to patronymic names as a resource for familiness and as a variable for family business identification

  • Fernando Olivares-Delgado Chair of Family Business, University of Alicante, Alicante, Spain
  • Alberto Pinillos-Laffón Department of Communication and Social Psychology, University of Alicante, Alicante, Spain
  • María Teresa Benlloch-Osuna Department of Communication Sciences, University Jaume I, Castellón, Spain
Keywords: Corporate naming, Brand name, Patronymic trade mark, Family name firm, Family brand, Company name

Abstract

This paper aims to hint at a theory of family business naming. Besides, it puts forward two kinds of practical proposals. The former intends to integrate the patronymic name as an intangible resource for corporate brand management, in addition to family branding and familiness. The latter proposals aim at including the patronymic company name in Spanish as a variable in research methods on family business identification.

References

Aaker, 1991

D.A. Aaker

Managing brand equity

The Free Press, (1991)

Aaker, 1996

D.A. Aaker

Resisting temptations to change a brand position/execution: The power of consistency over time

Journal of Brand Management, 3 (1996), pp. 185-206

Aaker, 2004

D.A. Aaker

Leveraging the corporate brand

California Management Review, 46 (2004), pp. 6-20

Balmer, 2001

J.M.T. Balmer

The three virtues and seven deadly sins of corporate brand management

Journal of General Management, 25 (2001), pp. 1-17

Balmer and Gray, 2003

J.M. Balmer,E.R. Gray

Corporate brands: What are they? What of them?

European Journal of Marketing, 37 (2003), pp. 972-997

Balmer and Greyser, 2002

J.M. Balmer,S.A. Greyser

Managing the multiple identities of the corporation

California Management Review, 44 (2002), pp. 76-86

Balmer and Greyser, 2003

J.M.T. Balmer,S.A. Greyser

Revealing the corporation: Perspectives on identity, image, reputation. Corporate branding and corporate-level marketing

Routledge, (2003)

Brown and Dacin, 1997

T.J. Brown,P.A. Dacin

The company and the product: Corporate associations and consumer product responses

Journal of Marketing, 61 (1997), pp. 68-84

Chang and Huang, 2001

A.K. Chang,Y.Y. Huang

Chinese brand naming: A linguistic analysis of the brands of ten product categories

Journal of Product & Brand Management, (2001), http://dx.doi.org/10.1016/j.biopha.2017.05.063

Medline

Costa, 2004

J. Costa

Imagen de marca

CostapuntoCom, (2004)

Costa, 2013

J. Costa

Los 5 pilares del branding: Anatomía de la marca

CostapuntoCom, (2013)

Craig et al., 2008

J.B. Craig,C. Dibrell,P.S. Davis

Leveraging family-based brand identity to enhance firm competitiveness and performance in family businesses

Journal of Small Business Management, 46 (2008), pp. 351-371

Dacin and Brown, 2002

P.A. Dacin,T.J. Brown

Corporate identity and corporate associations: A framework for future research

Corporate Reputation Review, 5 (2002), pp. 254

De Chernatony, 2002

L. De Chernatony

Would a brand smell any sweeter by a corporate name?

Corporate Reputation Review, 5 (2002), pp. 114

Deephouse and Jaskiewicz, 2013

D.L. Deephouse,P. Jaskiewicz

Do family firms have better reputations than non family firms? An integration of socioemotional wealth and social identity theories

Journal of Management Studies, 50 (2013), pp. 337-360

Diéguez-Soto et al., 2014

J. Diéguez-Soto,P. López-Delgado,A. Rojo-Ramírez

Identifying and classifying family businesses

Review of Managerial Science, 9 (2014), pp. 603-634

Dowling, 1996

G. Dowling

Corporate identity traps

Australian Graduate School of Management. Working Paper, (1996)pp. 96-102

Dyer and Whetten, 2006

W.G. Dyer,D.A. Whetten

Family firms and social responsibility: Preliminary evidence from the S&P 500

Entrepreneurship Theory and Practice, 30 (2006), pp. 785-802

Fombrun and Shanley, 1990

C.J. Fombrun,M. Shanley

What's in a name? Reputation building and corporate strategy

Academy of Management Journal, 33 (1990), pp. 233-258

Fontvila, 2013

I. Fontvila

La voz de la marca, in J Costa (coord.) Los 5 pilares del branding. Anatomía de la marca

CPC Editores, (2013)pp. 65-84

Fox, 2002

K.A. Fox

Brand management: Brand naming challenges in the new millennium

The Journal of Business Strategy, 23 (2002), pp. 12

Godfrey, 2005

P.C. Godfrey

The relationship between corporate philanthropy and shareholder wealth: A risk management perspective

Academy of Management Review, 30 (2005), pp. 777-798

Gómez-Mejía et al., 2007

L.R. Gomez-Mejia,K.T. Haynes,M. Nunez-Nickel,K.J.L. Jacobson,J. Moyano-Fuentes

Socioemotional wealth and business risks in family-controlled firms: Evidence from Spanish olive oil mills

Administration Science Quarterly, 52 (2007), pp. 106-137

González del Río et al., 2011

J. González del Río,O. Ampuero,B. Jordá,T. Magal

El nombre de marca: Interrelación de factores lingüísticos y corporativos

Revista de Lingüística y Lenguas Aplicadas, 6 (2011), pp. 181-183

Habberson and Williams, 1999

T. Habberson,M.L. Williams

A resource-based framework for assessing the strategic advantages of family firms

Family Business Review, 12 (1999), pp. 1-25

Hatch and Schultz, 1997

M.J. Hatch,M. Schultz

Relations between organizational culture, identity and image

European Journal of Marketing, 31 (1997), pp. 356

Hatch and Schultz, 2003

M.J. Hatch,M. Schultz

Bringing the corporation into corporate branding

European Journal of Marketing, 37 (2003), pp. 1041

Ind, 1998

N. Ind

Making the most of your corporate brand

Financial Times Prentice Hall, (1998)

Ind, 2003

N. Ind

Inside out: How employees build value

Journal of Brand Management, 10 (2003), pp. 393

Kashmiri and Mahajan, 2010

S. Kashmiri,V. Mahajan

What's in a name? An analysis of the strategic behaviour of family firms

International Journal of Research in Marketing, 27 (2010), pp. 271-280

King, 1991

S. King

Brand-building in the 1990s

The Journal of Consumer Marketing, 8 (1991), pp. 43

Klink, 2000

R. Klink

Creating brand names with meaning: The use of sound symbolism

Marketing Letters, 11 (2000), pp. 5-20

Klink, 2001

R. Klink

Creating meaningful new brand names: A study of semantics and sound symbolism

Journal of Marketing: Theory and Practice, 9 (2001), pp. 27-34

Kohli and LaBahn, 1997

C. Kohli,D.W. LaBahn

Creating effective brand names: A study of the naming process

Journal of Advertising Research, (1997), pp. 67-75

Kohli and Suri, 2000

C. Kohli,R. Suri

Brand names that work: A study of the effectiveness of different types of brand names

Marketing Management Journal, 10 (2000), pp. 112-120

Kollmann and Suckow, 2007

T. Kollmann,C. Suckow

The corporate brand naming process in the net economy

Qualitative Market Research, 10 (2007), pp. 349-361

Kotler, 1992

P. Kotler

Marketing management

Prentice Hall, (1992)

López-Gracia and Sánchez-Andújar, 2007

J. López-Gracia,S. Sánchez-Andújar

Financial structure of the family business: Evidence from a group of small Spanish firms

Family Business Review, 20 (2007), pp. 269-287

Lowrey et al., 2003

T.M. Lowrey,L.J. Shrum,T.M. Dubitsky

The relation between brand-name linguistic characteristics and brand-name memory

Journal of Advertising, 32 (2003), pp. 7-17

Miller and Le Breton-Miller, 2005

D. Miller,I. Le Breton-Miller

Management insights from great and struggling family businesses

Long Range Planning, 38 (2005), pp. 517-530

Miller et al., 2008

D. Miller,I. Le Breton-Miller,B. Scholnick

Stewardship vs. stagnation: An empirical comparison of small family and non-family businesses

Journal of Management Studies, 45 (2008), pp. 51-78

Mollerup, 1998

P. Mollerup

Marcas de excelencia

Ed. Phaidon, (1998)pp. 111-121

Muzellec, 2006

L. Muzellec

What is in a name change? Re-joycing corporate names to create corporate brands

Corporate Reputation Review, 8 (2006), pp. 187

Niehm et al., 2008

L. Niehm,J. Swinney,N. Miller

Community social responsibility and its consequences for family business performance

Journal of Small Business Management, 46 (2008), pp. 331-350

Olivares, 2011

F. Olivares

Gestión estratégica de la comunicación en la empresa familiar

Empresa familiar: Aspectos jurídicos y económicos, pp. 572-589

Olivares, 2012a

F. Olivares

Gestión de la marca en la Empresa Familiar. El familiness como fuente de ventaja competitiva

La reputación de la empresa familiar, pp. 59-65

Olivares, 2012b

F. Olivares

Rebelión en las marcas

Editorial LID, (2012)

Olivares et al., 2015

F. Olivares,M.T. Benlloch,A. Pinillos

Confianza, reputación y empresa familiar. Informe Anual

La comunicación empresarial y la comunicación de intangibles en España y Latinoamérica, pp. 175-188

Pérez-González, 2006

F. Pérez-González

Inherited control and firm performance

American Economic Review, 96 (2006), pp. 1559

Pinillos, 2014

A. Pinillos

El nombre en la marca corporativa de la empresa familiar española: Un estudio exploratorio en PYMES desde la perspectiva del branding

Universidad de Alicante, (2014)

(tesis doctoral)

Pinillos, 2015

A. Pinillos

Nombres corporativos en empresas de carácter familiar en Alicante (España). Criterios denominativos

Revista Mediterránea de Comunicación, 6 (2015), pp. 10 http://dx.doi.org/10.14198/MEDCOM2015.6.2.07

Retrieved from http://mediterraneacomunicacion.org/

Robertson, 1989

K. Robertson

Strategically brand name characteristics

Journal of Consumer Marketing, 6 (1989), pp. 61

Rojo Ramírez et al., 2011

A.A. Rojo Ramírez,J. Diéguez Soto,P. López Delgado

Importancia del concepto de Empresa Familiar en investigación: Utilización de la base de datos SABI para su clasificación

Revista de Empresa Familiar, 1 (2011), pp. 53-67

Room, 1987

A. Room

History of branding

Branding: A key marketing tool,

Swystun, 2008

J. Swystun

El glosario de las marcas

LID Editorial & Interbrand, (2008)pp. 88-90

Whetten and Mackey, 2002

D.A. Whetten,A. Mackey

A social actor conception of organizational identity and its implications for the study of organizational reputation

Business & Society, 41 (2002), pp. 393-414 http://dx.doi.org/10.1044/2016_JSLHR-L-16-0026

Medline

Zellweger et al., 2010

T. Zellweger,K. Eddleston,F. Kellermanns

Exploring the concept of familiness: Introducing family firm identity

Journal of Family Business Strategy, 1 (2010), pp. 54-63

Published
2016-06-30
How to Cite
Olivares-Delgado, F., Pinillos-Laffón, A., & Benlloch-Osuna, M. T. (2016). An approach to patronymic names as a resource for familiness and as a variable for family business identification. European Journal of Family Business, 6(1). https://doi.org/10.24310/ejfbejfb.v6i1.5045
Section
Research Paper