Use of terms of address in customer service encounters of the educational domain in Buenos Aires Spanish
DOI:
https://doi.org/10.24310/analecta.v40i.10411Keywords:
Terms of address, customer service encounters, (im)politeness, institutional interaction, Buenos Aires SpanishAbstract
In this paper we analize the use of terms of address in customer service encounters in educational institutions in a city in the linguistic area of the Buenos Aires Spanish variety. We propose to examine how they contribute to the expression of (im)politeness in those domains. Our theoretical and methodological approach is based on Interactional Sociolinguistics, with contributions from Ethnography of communication, Goffman’s Microsociology (1967), Discourse analysis and Sociocultural Pragmatics.
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