Bershka, a global brand at the youngest pace of local diversity

Abstract

One of the brands that has risen in value in recent years, since the Inditex group created this commercial format in 1998, in the field of the youngest, most demanding and cultured fashion in aspects that integrate design and contemporary culture. Its aesthetics are oriented towards the demand of this young trend-seeking public.

Bershka develops a design methodology based on constantly attending to the needs, desires and demands of its customers, perhaps differentiated in each area of the world to favour local tastes and aesthetics, perfectly possible thanks to the company's great capacity to observe and translate the most personal sensations of its customers and, at the same time, to design and produce in a short period of time.