Design Management according to the Methodological Guide PREDICA

Abstract

The text, subject of a critical review, is PREDICA: methodological guide, whose main theme is design management. This guide was developed by Prodintec Foundation (3) with the consulting support of Mr. Manuel Lecuona. The project PREDICA consisted in editing a simple methods with the aim of promoting design and promoting its implementation within the business strategy of SMEs. This text seeks to address the concept of design management as a business strategy and value the presentation that makes PREDICA guide on design management for entrepreneurs.