Explorando las alianzas en la internacionalización de bodegas familiares españolas, argentinas y chilenas
DOI:
https://doi.org/10.24310/ejfbejfb.v1i1.5035Keywords:
Strategic Alliances Internationalization Family Firm Wine IndustryAbstract
Atendiendo a los distintos modos de entrada de una empresa en un mercado extranjero, el uso o no de alianzas estratégicas se podría ver condicionado por el carácter familiar de la empresa. En el caso concreto de las empresas familiares, dichas alianzas presentan una serie de ventajas e inconvenientes derivadas del peculiar carácter de estas empresas. Los resultados de este estudio cualitativo muestran los motivos que llevan a las empresas familiares a realizar o no alianzas estratégicas en su proceso de internacionalización, así como los factores discriminantes que favorecen o dificultan su selección en empresas del sector vitivinícola español, argentino y chileno. El grado de control de la familia en el negocio influye sobre ambos aspectos.
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- Uma Editorial, University of Malaga (Spain)
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