Identità dei giocattoli e modelli di genere

Identity of toys and models of gender

Abstract

Gender stereotypes leads to a key question, delicate and urgent, which finds expression in the synthesis of the image a fundamental reference. In this perspective, the topic of representation of women, as well as the media to impose, with the implications that this model accounted brings. The communication design can not therefore shirk its responsibility as a mediator able to act on the social reality.