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Felipe Hernández-Perlines
University of Castilla-La Mancha, Department of Business Administration, San Pedro Mártir, s/n, 45071 Toledo, Spain
Spain
Esteban Mancebo-Lozano
Instituto Nacional Administración Pública, Atocha, 106, 28012 Madrid, Spain
Spain
Vol. 6 No. 2 (2016), Research Paper
DOI: https://doi.org/10.24310/ejfbejfb.v6i2.5021
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Abstract

This paper analyzes the effect of conditional mediation of environment-competitive strategy in business orientation of family businesses. In order to study the results we propose a method based on a second generation structural equation (PLS-SEM) where software SmartPLS 3.2.6 is applied to measure data of 174 Spanish family businesses. This paper presents a relevant contribution both to the academic field and the performance of family firms, helping to understand the process of transforming international entrepreneurial orientation into a better international performance through competitive strategy while family businesses invest their efforts in aligning international entrepreneurial orientation and competitive strategy with international results, bearing in mind the positive moderator effect of environment.

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